NitiSetu logoNitiSetu Social
Employee advocacy platform

Employee advocacy that gets approved campaigns shared.

NitiSetu Social helps companies run approved campaigns, let employees post from their own accounts, then verify posts and track real engagement with leaderboards and rewards.

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  • Approved content
  • No auto-posting
  • Verified participation
Campaign console Live
Diwali greetings campaign Approved
Approved caption and creative
Assigned
ABCD248
Reach
12 districts
Verified postsEngagement
Employee A
Employee B
Employee C
Your task
Share the approved post
Copy caption
Save image
Submit link
Points+50

How it works

From brief to verified post in five steps

A clear path for the marketing team and a one minute task for each employee.

  1. 1

    Create the campaign

    Write the caption, hashtags and brief, and lock it on activation.

  2. 2

    Add variations

    Attach multiple images and AI caption variants so posts stay fresh.

  3. 3

    Assign the audience

    Send it to everyone, to teams, or by location, with a live reach preview.

  4. 4

    Employees post

    They copy the caption, save their image, and post from their own account.

  5. 5

    Verify and track

    Confirm each submitted link, then record engagement and rank participation.

The problem

Reach does not come from the company page alone

Most of your audience already follows your team. The hard part is helping them share the right thing and seeing what happened.

  • Company pages stall

    Brand posts reach a small share of followers and rarely travel further.

  • Employees need safe content

    People will share, but only if the content is approved and ready to post.

  • No proof of who posted

    Teams cannot show who took part or which posts actually landed.

  • Tracking is manual

    Chasing links and counting engagement by hand does not scale.

Capabilities

Everything the campaign needs, in one place

Built around approved content and verified participation. No auto-posting and no account access.

A focused employee app

Each employee sees their task, their assigned image and a ready caption. Copy, save, post, paste the link. The whole thing takes a minute.

Copy caption
Save image
Submit link
Earn points

Run it with control

  • Post Verification before points are given
  • Metric Fetching for likes, comments and shares
  • Company and per-campaign leaderboards
  • Location based assignment by state, district, city or block
  • Branded email invites and reminders
  • Campaign locking and full audit history

Approved campaign content

Captions, hashtags and creatives are reviewed, then locked once the campaign goes live.

Multiple image variations

Each employee gets a stable assigned image, so the same campaign does not flood feeds with one picture.

AI caption variations

Each person can receive a slightly different approved caption that stays on message.

Employees post from their own accounts on the platforms they already use. NitiSetu Social prepares the content, assigns it, and tracks who took part. It does not post for them.

LinkedInLinkedInInstagramInstagramFacebookFacebookXXYouTubeYouTube

Use cases

One platform, many campaigns

Product launches

Get a coordinated wave of employee posts on launch day.

Employer branding

Show real culture through the people who work there.

Hiring campaigns

Reach candidates through your team's own networks.

Festival campaigns

Run timely festive posts with ready content for everyone.

Dealer and partner promotion

Equip partners and channel teams with approved posts.

CSR and community outreach

Share initiatives with consistent, approved messaging.

Two views, one campaign

Control for the company, simplicity for the team

Company admin
  • Build and approve campaigns, then lock content
  • Assign by team or location with a live reach preview
  • Verify submitted posts and record engagement
  • Track scoring, leaderboards and pilot reports
Employee app
  • See a clear task with the approved caption
  • Save the assigned image to the phone
  • Post from a personal account, by choice
  • Submit the link and watch points add up

Tracking and verification

Count engagement you can actually trust

Nothing is guessed. Every submitted post is verified, then its engagement is recorded, so results stay clear and auditable.

  • Link submission

    Employees paste the live post link in the app.

  • Post Verification

    An admin confirms each post is public and on brief before it counts.

  • Metric Fetching

    Likes, comments and shares are recorded against the post and the person.

Leaderboards and gamification

Friendly competition that keeps people posting

Points for verified posts and engagement drive company and per-campaign rankings, giving employees a clear reason to keep taking part.

  • Company and campaign leaderboards

    Overall and per-campaign rankings update as posts are verified.

  • Local rankings

    Compare within a state, district, city or block.

  • Progress in the app

    Each employee sees their own points and rank at a glance.

Trust and safety

Consent first, by design

Employees choose what they post. The company sees only the campaign activity submitted in the app.

  • No auto-posting

    Employees always post themselves, from their own accounts.

  • Approved content only

    Nothing goes out that the company has not reviewed.

  • Locked after activation

    Live campaigns cannot be edited. Duplicate to make changes.

  • Audit history

    Every important action is recorded and exportable.

  • Tenant-scoped access

    Admins only ever see their own company's data.

  • Consent first

    Employees acknowledge privacy before they take part.

FAQ

Questions, answered

What is employee advocacy software?
Employee advocacy software helps a company turn its team into a trusted social channel. Admins prepare approved posts, employees share them from their own accounts, and the platform tracks who posted and what engagement followed. NitiSetu Social adds approved campaigns, post verification, engagement tracking and leaderboards.
How can a company increase social media engagement?
Company pages often get low organic reach. Engagement grows when many employees share the same approved campaign from their personal accounts, because content from people reaches more real networks than a single brand page. Ready captions, images and reminders make participation easy.
How do employees share approved company posts?
Employees open the campaign in the mobile app, copy the approved caption, save the assigned image, post from their own social account, then paste the post link back for review. The whole task takes a minute.
Can employees post from their own social accounts?
Yes. Employees post from their own Facebook, Instagram or X accounts by choice. They keep full control of what they share.
Does the platform auto-post for employees?
No. There is no auto-posting and no account connection. Employees always post manually from their own accounts, which keeps sharing authentic and consent based.
How is engagement tracked?
Employees submit the link to their live post. Admins verify the post during Post Verification, then record engagement numbers such as likes, comments and shares during Metric Fetching. Those numbers feed scoring and leaderboards.
How do leaderboards improve social media participation?
Leaderboards turn sharing into friendly competition. Points for verified posts and engagement, plus company and per-campaign rankings, give employees a clear reason to take part and keep going.
How do AI caption variations help?
Each employee can receive a slightly different approved caption. Variation keeps posts from looking identical across many accounts, which reads as more natural to both people and platforms, while staying on message.
Why use multiple campaign images?
When many people post the same single image, feeds look repetitive. Assigning different approved images per employee, in a stable way, keeps the campaign visually fresh while staying on brand.
How can companies run social media campaigns across locations?
Campaigns can be assigned by location such as state, district, city or block, or to specific teams. A live preview shows how many employees a campaign will reach before it goes live.

See it with your own campaign

We onboard companies directly. Book a short demo and we will set up a sample campaign for your team.

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